Skip to main content

Open Your Dream Pilates Studio: A Complete Guide to How & How Much

Opening a Pilates studio starts with two big questions: How do I do it? and How much will it cost? We’ve combined expert guidance and free resources to help you answer both confidently.

1. How to Open a Pilates Studio in Easy Steps

1

Step 1: Create Your Business Plan

  • Define your target audience: Beginners, fitness enthusiasts, or professionals.
  • Set pricing for classes, packages, and memberships.
  • Establish revenue goals and growth strategies.

Step 2: Choose the Right Location

  • Find a visible, accessible space for your audience.
  • Ensure room for reformers like MOFORMER™ and future expansion.

Step 3: Budget for Equipment and Setup

  • Choose high-quality, cost-effective equipment like MOFORMER™ (starting at $3,995).
  • Plan for studio mirrors, flooring, and accessories like jump boards and sitting boxes.

Step 4: Attract Clients and Maximize Revenue

  • Offer private and group classes.
  • Rent studio space during off-peak hours.
  • Sell memberships and exclusive packages to boost cash flow.

2. How Much Does It Cost to Open a Pilates Studio?

2

Answering the Big Question: How Much Does It Cost?

Startup Costs

  • Studio Rent & Deposit: $3,000–$10,000
  • Equipment: $10,000–$25,000 (MOFORMER™ starts at $3,995).
  • Renovations & Setup: $10,000–$80,000
  • Marketing & Branding: $1,000–$9,000
  • Legal Fees: $500–$1,500

Monthly Operating Costs

  • Rent/Lease: $2,000–$8,000
  • Salaries per trainer: $3,000–$7,000
  • Utilities: $500–$1,000
  • Marketing: $500–$1,000

Tip: By choosing MOFORMER™, you can save up to $3,300 compared to traditional reformers, reducing your upfront and long-term costs.

Free resources to make opening your studio easier:

1. Free Guide: "How to Open a Pilates Studio"

  • Step-by-step instructions to start your studio.
  • Expert tips on budgeting, equipment, and client attraction.

2. Free Budget Template

  • A customizable Excel file to estimate startup costs, monthly expenses, and revenue.
  • Built-in formulas to calculate profitability.

Get Free Tools to Build Your Pilates Studio

Why MOFORMER™ Is Perfect for Your Studio

3

MOFORMER™: A Cost-Effective, Innovative Solution for Studio Owners

  • Affordable and Premium Options: Classic reformers start at $2,995. Upgrade to feature-rich models with interactive displays and strength training capabilities.
  • Expand Your Audience: Combines Pilates and strength training in one compact machine, attracting diverse clients.
  • No Subscription Fees: USB-enabled for unlimited access to YouTube or other platforms—no ongoing costs.
  • Revenue Generation, Anytime: Operate with or without an instructor, maximizing revenue during downtime.

Frequently Asked Questions

ins moformer 11

FAQs About Opening a Pilates Studio

Q1: How much money do I need to open a Pilates studio?
A: Costs range from $30,000 to $75,000, depending on size, location, and equipment.

Q2: Can I save money on equipment?
A: Yes, using MOFORMER™ can save you up to $3,300 compared to traditional reformers.

Q3: What are the essential equipment pieces?
A: Reformers, sitting boxes, jump boards, mats, and mirrors.

Q4: How long does it take to set up a Pilates studio?
A: With proper planning, most studios can be opened within 3–6 months.

Hear from Studio Owners Like You

Real feedback from Pilates professionals who have successfully used MOFORMER™ and our free resources to build their dream studios.

left-quote Created with Sketch.

The MOFORMER™ template made budgeting a breeze. I was able to plan my studio setup efficiently and saved thousands on equipment costs!

Jessica
Studio Owner
left-quote Created with Sketch.

Using MOFORMER™ allowed me to open my studio for under $50,000, and the guide helped me avoid costly mistakes.

Maria G
Pilates teacher

Ready to Start Your Pilates Studio?

Answer both of your questions—how to open a studio and how much it costs—with our free guide and budget template.

Take the First Step Today